In audio electronics, the bottom line is that the waveforms that go to a loudspeaker should be in every possible respect as identical as possible to the ones that were originally produced by the microphones used for recordings or broadcasts. They should look exactly like the original ones, and they should have the same time-relationships and dynamics they did at the outset. Keeping those factors straight – without adding any overlay of any kind – is what every NAD component is designed to do.
The process involved can get tremendously complex. And as you go up the scale from lifelike to super-lifelike to “being there,” more and more subtle and demanding things have to be done right. It takes an enormous amount of attention. And we supply that attention at every stage, from the conception of a design onward to the delivery of the finished products that arrive in customers’ living rooms – and their durability thereafter.
We want to make clear that every NAD component at every level is designed and manufactured for satisfying performance – for realistic, detailed, convincing reproduction of the original sound.